advertising with AIDA impact

We'll make your advertising work hard . . . here's how!

Have you heard of AIDA?

Your advertising needs to be eye-catching with something that grabs attention, like an image or a bold statement.

random image - made you look tho

Once you've caught someone's attention, you need to stimulate their interest to delve deeper - key messages in bold text and in image captions often work well.  These teasers need to mean something to the readers or they will quickly lose interest again.

The idea is that they quickly understand what it's all about and engage with what you are saying.  This is the make or break moment for your copy.  What you are saying has to resonate enough with the emotions of your potential buyers for them to take action.  This means that you have to create a sense of desire that motivates them.  You need to share the joys that the benefits of your product or service will bring.  At the same time they have to have a clear understanding of all the facts.  So think about exactly what they need to know.

By this stage they have breezed rapidly along an emotional journey, supported by fact, and have alighted at the point of decision.  To take action now, or not to take action?  Yikes - you don't want to mess up now!  Keep them on track . . ..What will swing the reader to jump into gear and not leave it til later?  Quick, can you think of a limited offer, a consequence, some way to motivate them to start loving the thing you are offering ...soonest?   If you can't quite think of something, I know for certain that we can.

We have ideas aplenty, and lots of experience to back it up.  So email us now at marketing@henmore.co.uk and let's put some refreshing sparkle into your advertising.

Olympic year has started

How did 2012 creep up on us so soon?
Can your business take advantage of the Olympic Games?  Not all businesses will benefit and some are claiming the games will have a negative impact.  Madness really that our capital city will be flooded with tourists, yet tourist businesses like London theatres will be closing during the games.
Do you have plans to capitalise on Olympic fever?

Thoughts on Google +

I am facilitating a training workshop this evening on Social Media Marketing, covering the basics and a bit beyond depending on the range of online marketing experience in the group.  So as I put the finishing touches to the presentation, which generally means cutting back my expectations of the amount of information I can realistically share in 2 hours, I am pondering on whether to even include Google +.  I suppose it would be wrong not to as it is now 'out there' like it or not.  In my case, right now .... not.  Obviously this will be subject to change as the market responds.

My issue is that the fine line between bartering my identity in exchange for some great free gizmos has been crossed when it comes to Google +.   I am generally a fan of Google products, but with Google + they aren't even pretending to know only a reasonable amount about you, your friends, family, business, preferences, habits.... It is no secret that your information is being pillaged, on the contrary we are being persuaded to get over it.  Probably I will in time. Just now I am imaging a future when one day when I can't decide what to wear, up will pop my Google + app telling me that it has selected my underwear ready for me to get dressed. How is that for a nightmare scenario?