Tuesday, 22 March 2011

Online Marketing Conference and Exhibition, #omce2011

Spent a worthwhile day yesterday at the East Midlands Conference Centre visiting the OMCE event put on by @ebizclub. 

I always find with these sorts of events that you sign up to go because an aspect of it is tempting, then come the night before all enthusiasm to take a day away from the office has evaporated because a long 'to do' list is beckoning.  On this occasion I stuck to my resolve because managing online marketing is a service we offer clients and social media for business is one of Henmore's popular training events.  I needed to check we are on the pulse of all that is new and vibrant in social media for business.  We are!   

I particularly enjoyed the presentation by Andrew Grill (@AndrewGrill).  He made exactly the same comment that I always use to open my presentations:  "Am I a social media guru?  In social media there are no gurus, just practitioners."  Things evolve very quickly in social media and even quite minor-sounding changes have far reaching implications for online marketing.  Take the Facebook business page change a couple of weeks ago for example. And Google's changes to its algorithm always puts the cat amongst the pigeons  - watch out for Panda Farming and some Google house-keeping is coming up as @IanLockwood explained in his fab presentation on the future of search.

During the conference and presentations some of us were tweeting our thoughts.  As @IdeasStrategies we were having some fun with @somecallme_Jem, @zaddleMarketing, @davedawes, @tom_geraghty, @AndrewGrill (and somewhere on another continent @hotelPRguy tweeted that his ears were burning). 

I just did the #omce2011 search on Twitter again (this is the day after) and I see others have just joined the fray.  I guess they are doing the same as me, blogging and sharing their views on the day.

Well, it was worthwhile.  Check Andrew Grills slides and enjoy the notion of the Twitter Tax.

Wednesday, 2 March 2011

Marketing & Technology Workshops - spring 2011 series

Please view/download the flyer for the Marketing and Technology tutorial events

I co-presented a workshop recently with Chris Woodhouse, an IT and technology expert.  We trialled the one event to see how it went.  Quite honestly we were quite pleased with it.  But obviously it is not what we think it is what the delegates thought of it, and it seems they were pleased with it too.  Phew!

We were delighted to receive this comment on the LinkedIn page for the event:  "Really enjoyed this workshop and came away with lots of practical ideas.  Highly recommended."

Since then Chris and I have put our heads together and the result is a number of workshops on Marketing and Technology working together. 

Is your website doing its job? Let's ask Google! - we take you through the best way to analyse your site traffic and interpret findings into a plan of action.

Grow your business using loads of free stuff  - we short cut delegates to low cost / no cost marketing tools that we know work and demo case studies of clients that are doing a good job.

Can you improve your online marketing? - we help you assess whether your online marketing efforts are working and throw in some alternatives to consider.

Business development using The Cloud technology - using case studies we explore how to make the most of the tools already at your disposal and the software and gadgets that you can add for smarter marketing and business development.

More details on all of these tutorial workshops >> Marketing & Technology
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