Tuesday, 22 March 2011

Online Marketing Conference and Exhibition, #omce2011

Spent a worthwhile day yesterday at the East Midlands Conference Centre visiting the OMCE event put on by @ebizclub. 

I always find with these sorts of events that you sign up to go because an aspect of it is tempting, then come the night before all enthusiasm to take a day away from the office has evaporated because a long 'to do' list is beckoning.  On this occasion I stuck to my resolve because managing online marketing is a service we offer clients and social media for business is one of Henmore's popular training events.  I needed to check we are on the pulse of all that is new and vibrant in social media for business.  We are!   

I particularly enjoyed the presentation by Andrew Grill (@AndrewGrill).  He made exactly the same comment that I always use to open my presentations:  "Am I a social media guru?  In social media there are no gurus, just practitioners."  Things evolve very quickly in social media and even quite minor-sounding changes have far reaching implications for online marketing.  Take the Facebook business page change a couple of weeks ago for example. And Google's changes to its algorithm always puts the cat amongst the pigeons  - watch out for Panda Farming and some Google house-keeping is coming up as @IanLockwood explained in his fab presentation on the future of search.

During the conference and presentations some of us were tweeting our thoughts.  As @IdeasStrategies we were having some fun with @somecallme_Jem, @zaddleMarketing, @davedawes, @tom_geraghty, @AndrewGrill (and somewhere on another continent @hotelPRguy tweeted that his ears were burning). 

I just did the #omce2011 search on Twitter again (this is the day after) and I see others have just joined the fray.  I guess they are doing the same as me, blogging and sharing their views on the day.

Well, it was worthwhile.  Check Andrew Grills slides and enjoy the notion of the Twitter Tax.


Boxy said...

Great post and yes it was fun. I had to stifle a laugh a few times at some of our comments :)

Catherine said...

may I say you're being particularly incognito as Boxy so no idea which of my Twitterific #omce2011 mates you are, but thanks and yes, it was a laugh and helped me concentrate in that stifling heat.