Spent a worthwhile day yesterday at the East Midlands Conference Centre visiting the OMCE event put on by @ebizclub.
I always find with these sorts of events that you sign up to go because an aspect of it is tempting, then come the night before all enthusiasm to take a day away from the office has evaporated because a long 'to do' list is beckoning. On this occasion I stuck to my resolve because managing online marketing is a service we offer clients and social media for business is one of Henmore's popular training events. I needed to check we are on the pulse of all that is new and vibrant in social media for business. We are!
I particularly enjoyed the presentation by Andrew Grill (@AndrewGrill). He made exactly the same comment that I always use to open my presentations: "Am I a social media guru? In social media there are no gurus, just practitioners." Things evolve very quickly in social media and even quite minor-sounding changes have far reaching implications for online marketing. Take the Facebook business page change a couple of weeks ago for example. And Google's changes to its algorithm always puts the cat amongst the pigeons - watch out for Panda Farming and some Google house-keeping is coming up as @IanLockwood explained in his fab presentation on the future of search.
During the conference and presentations some of us were tweeting our thoughts. As @IdeasStrategies we were having some fun with @somecallme_Jem, @zaddleMarketing, @davedawes, @tom_geraghty, @AndrewGrill (and somewhere on another continent @hotelPRguy tweeted that his ears were burning).
I just did the #omce2011 search on Twitter again (this is the day after) and I see others have just joined the fray. I guess they are doing the same as me, blogging and sharing their views on the day.
Well, it was worthwhile. Check Andrew Grills slides and enjoy the notion of the Twitter Tax.
Tuesday, 22 March 2011
Wednesday, 2 March 2011
Marketing & Technology Workshops - spring 2011 series
Please view/download the flyer for the Marketing and Technology tutorial events
I co-presented a workshop recently with Chris Woodhouse, an IT and technology expert. We trialled the one event to see how it went. Quite honestly we were quite pleased with it. But obviously it is not what we think it is what the delegates thought of it, and it seems they were pleased with it too. Phew!
We were delighted to receive this comment on the LinkedIn page for the event: "Really enjoyed this workshop and came away with lots of practical ideas. Highly recommended."
Since then Chris and I have put our heads together and the result is a number of workshops on Marketing and Technology working together.
Is your website doing its job? Let's ask Google! - we take you through the best way to analyse your site traffic and interpret findings into a plan of action.
Grow your business using loads of free stuff - we short cut delegates to low cost / no cost marketing tools that we know work and demo case studies of clients that are doing a good job.
Can you improve your online marketing? - we help you assess whether your online marketing efforts are working and throw in some alternatives to consider.
Business development using The Cloud technology - using case studies we explore how to make the most of the tools already at your disposal and the software and gadgets that you can add for smarter marketing and business development.
More details on all of these tutorial workshops >> Marketing & Technology
Please add your name to Henmore's mailing list to be sure to receive details of our workshops, programmes and speaking engagements.
REGISTER - When you are ready you can book your place online.
I co-presented a workshop recently with Chris Woodhouse, an IT and technology expert. We trialled the one event to see how it went. Quite honestly we were quite pleased with it. But obviously it is not what we think it is what the delegates thought of it, and it seems they were pleased with it too. Phew!
We were delighted to receive this comment on the LinkedIn page for the event: "Really enjoyed this workshop and came away with lots of practical ideas. Highly recommended."
Since then Chris and I have put our heads together and the result is a number of workshops on Marketing and Technology working together.
Is your website doing its job? Let's ask Google! - we take you through the best way to analyse your site traffic and interpret findings into a plan of action.
Grow your business using loads of free stuff - we short cut delegates to low cost / no cost marketing tools that we know work and demo case studies of clients that are doing a good job.
Can you improve your online marketing? - we help you assess whether your online marketing efforts are working and throw in some alternatives to consider.
Business development using The Cloud technology - using case studies we explore how to make the most of the tools already at your disposal and the software and gadgets that you can add for smarter marketing and business development.
More details on all of these tutorial workshops >> Marketing & Technology
Please add your name to Henmore's mailing list to be sure to receive details of our workshops, programmes and speaking engagements.
REGISTER - When you are ready you can book your place online.
Monday, 10 January 2011
Marketing Club 2012
Marketing Club is one of my favourite services. I love the enthusiastic participation of everyone in the group and I am gratified by the positive steps that the business members take as a result.
Business owners say they benefit from a sustained focus on their marketing over the year. Marketing Club is designed to help you find 'clarity' and 'certainty' in all areas of your business development. The primary aims of this long-term programme are to help you to do more business and to do that business on your preferred terms.
This translates to minimising wasted effort and/or budget on sales and marketing, making sure you are selling at the right price and achieving maximum customer satisfaction. We know this is aiming high, but justifiably so because our Marketing Club members are benefiting from the positive results.
In the words of a Marketing Club Member:
Strictly Marketing has provided me with the know-how and motivation to develop and implement a structured and focussed marketing strategy for my business.
Catherine’s step-by step approach, one-to-one mentoring and engaging group sessions enable businesses to adopt a professional approach to DIY marketing. It saves time and gets results. Highly recommended and great value. Chris Mills, Barlow Associates
What we cover in Marketing Club?
During the group sessions and in the one-to-one sales & marketing consultancy sessions, we build knowledge and improve techniques in the following marketing essentials:
Workshops are held six times a year on dates/times agreed with the group. There is networking and meeting room space available before and afterwards. We meet at Dove Studio, Ellastone, DE6 2GY.
Enjoy the extra encouragement via the peer support and feedback of other group members. Come along and address those hard, strategic questions: is your business approaching the best customers, in the best way, at the best time, with the best products? Is there more you could be doing? How will you find out what is working and what needs improvement? Make sure your ideas are put into practice in a structured way.
“I am a member of Catherine's Marketing Club which is a fantastic opportunity to receive professional marketing advice, expertly tailored to my business, at a reasonable cost. The club consists of a group of businesses with bi-monthly meetings facilitated by Catherine. These meetings are highly practical, informative and enjoyable. Club members also benefit from regular a one to one session with Catherine. These are an excellent follow-up to the group sessions. I can really see how my business is benefiting from this regular and focussed input. I also very much value the input of the other group members and find it an ideal forum to get honest feedback on my ideas and strategies. All in all, highly recommended.” A recommendation from Frances Taylor, Brightspark Training, posted on our LinkedIn page.
Venue: Dove Training Suite, Ellastone, DE6 2GY. To join one of these programmes please email us on web@henmore.co.uk or call Catherine on 01335 289075
 |
| Henmore's Strictly Marketing group |
This translates to minimising wasted effort and/or budget on sales and marketing, making sure you are selling at the right price and achieving maximum customer satisfaction. We know this is aiming high, but justifiably so because our Marketing Club members are benefiting from the positive results.
In the words of a Marketing Club Member:
Strictly Marketing has provided me with the know-how and motivation to develop and implement a structured and focussed marketing strategy for my business.
Catherine’s step-by step approach, one-to-one mentoring and engaging group sessions enable businesses to adopt a professional approach to DIY marketing. It saves time and gets results. Highly recommended and great value. Chris Mills, Barlow Associates
What we cover in Marketing Club?
During the group sessions and in the one-to-one sales & marketing consultancy sessions, we build knowledge and improve techniques in the following marketing essentials:
- Know the customers you want to win
- Establish a strong brand and generate strong sales leads
- Understand the available methods to reach your customer types
- Position your products and services to wow your prospective customers
- Communicate effectively with prospects and customers
- Convert more sales, doing business on your terms
- Evaluate what works and what doesn't
- Help your customers become your champions
- Extend your successes further into the market and/or enter new market segments
Workshops are held six times a year on dates/times agreed with the group. There is networking and meeting room space available before and afterwards. We meet at Dove Studio, Ellastone, DE6 2GY.
Enjoy the extra encouragement via the peer support and feedback of other group members. Come along and address those hard, strategic questions: is your business approaching the best customers, in the best way, at the best time, with the best products? Is there more you could be doing? How will you find out what is working and what needs improvement? Make sure your ideas are put into practice in a structured way.
More Marketing Club
Members' comments:
"Many thanks for
the speedy response - and really useful feedback. It's so hard to be
objective when promoting your own business."
"I think there's a
lot of 'marketing tips' on offer through events and online, and
people tend miss the point - one size does not fit all, and though
general advice can be helpful, successful marketing needs to be right
for your business and you personally. In the same vein, although a
'quick hit' can be effective, keeping your marketing going is
crucial, and this is where ongoing support, that can be tailored to
your particular circumstances, is invaluable...and where Marketing
Club really fits the bill."
"Marketing Club is
good use of my time and budget"
“I am a member of Catherine's Marketing Club which is a fantastic opportunity to receive professional marketing advice, expertly tailored to my business, at a reasonable cost. The club consists of a group of businesses with bi-monthly meetings facilitated by Catherine. These meetings are highly practical, informative and enjoyable. Club members also benefit from regular a one to one session with Catherine. These are an excellent follow-up to the group sessions. I can really see how my business is benefiting from this regular and focussed input. I also very much value the input of the other group members and find it an ideal forum to get honest feedback on my ideas and strategies. All in all, highly recommended.” A recommendation from Frances Taylor, Brightspark Training, posted on our LinkedIn page.
Venue: Dove Training Suite, Ellastone, DE6 2GY. To join one of these programmes please email us on web@henmore.co.uk or call Catherine on 01335 289075
Subscribe to:
Posts (Atom)