Tuesday, 1 June 2010

New web site - we're like those cobblers' children

Do you ever get completely fed up with your website? We certainly have with ours! The old one stayed up way too long and became an embarrassment. It's not that we lack the skills, far from it, the trouble is we always priorise our clients' requirements. . . Cobblers children!

We have prepared ourselves a brief, at least, and put up a 'holding site' while we prepare a new site. The reality is that it will take a while. This is what we are planning:

•Give reassuring examples of the ways our current clients successfully add our marketing communications expertise to their organisations. It's important that potential customers understand what we are all about. It is also vital that existing clients know how to make the most of our range of services. A few case studies should show how we handle ongoing marketing activities and specific projects on behalf of clients.

•Raise awareness of our work with Midlands-based entrepreneurs and business owners that keeps them in charge of their own marketing. In particular we'd like to promote our popular consultancy offerings: the Strictly Marketing Club, a group business development programme, and our hard hitting half-day Team Workshops for marketing trouble-shooting. We have been experimenting with lots of the 'free' marketing tools recently, so that we can advise clients on what works and what doesn't. We created a Google site for Strictly Marketing and a private forum on LinkedIn for members to share ideas and give feedback. Check out the Google site so far, its been a bit of a fiddle: Strictly Marketing Business Development

•Position our business as having seasoned marketing, design, copywriting and web experts. We have been going for almost 20 years. We would like to inspire some extra confidence for potential customers to try us by showcasing our team and focusing on our years of experience organising all sorts of marketing-related projects. We put links on the holding page to LinkedIn and this blog.

Making preparations for the holding site has taken quite a bit of effort. I am reminded how much work goes into preparing a whole new web site. This is a timely reminder of what our clients go through, even with our direction and support. They also have to prioritise working IN the business rather than ON it.

So, cobblers children that we are, a new holding page will have to suffice for the time being

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