We have spent the week reviewing and revising most of the pdf download materials for one of our clients. It was quite a fiddly job, with close collaboration between client, copy writer and graphic designer (our web designer has yet to do his bit and upload them all to the client's site).
Many of the pdfs had been in circulation for a while and needed the content editing to reflect new sales messages. To complete the set we researched and wrote new copy for both fact sheets and case studies. Meanwhile on the design side, the client's corporate image has evolved over the years and the pdf fact sheets and case studies now looked dated. It was time for a new template style to be designed and implemented across the whole set. They are now all proofed and with the client for approval or amendment.
Whilst working on this project we received a call from one of our printers wondering if there were any printing projects on the way. I confessed that these pdfs are unlikely to be printed because our client makes them available from their web site and uses them to email to potential clients. Posting printed material is a bit last century.